Reinventing Toothpaste

ORL Toothpaste

I have a friend, Howard Kaufman, who has done what all true entrepreneurs do. He saw a problem that needed fixing and he started a company to fix it. The problem he saw was that some of the ingredients in toothpaste were unsafe, especially for children. Howard did a bunch of reverse engineering and research and discovered that it was possible to produce toothpaste without those toxic and unnatural ingredients. Today he sells toothpaste that isn’t…